What social media marketing tips can we learn from the Voice on NBC television.
The Voice is a new hit television show. The show is a new format of signing competition, but what makes them really interesting is their total adoption and incorporation of social media.
What social media marketing tips can we get from the voice?
First, they had a plan to incorporate social media from the very beginning.
Back in March 2011 before the show began billboard magazine was reporting that the Voice had gotten Christina Aguilera to join twitter as a part of her contract with the Voice. According to the article all of the mentors/coaches from the show would use Twitter to share with fans.
Second the show has gotten not only the coaches, but their advisors and the contestants to all sign on to Twitter as well. They have made public twitter lists for each to make it easy for fans to follow them. (See the Twitter lists for the coaches, advisors, contestants.)
Third during the the first several episodes they introduced Alison Haislip to the audience. Alison would be the face of the show in social media as the “backstage and social media correspondent for the show“. This was very clever because the fans all feel like they are communicating with a real person.
Fourth as the show is broadcast each week they incorporate social media into the show. The initial “recorded” shows would include some fan tweets on the bottom of the screen during the broadcast.
Fifth as we now are watching the live broadcasts the Voice has now incorporated the social media element even more with the launch of the “V room”. This is sort of the social media center for the show and is also a backstage area where contestants can relax. They show the contestants using tablet devices to connect with their fans on Twitter during the show. They also show some staff members in the back who are undoubtedly helping answer questions, communicate with fans, and probably even doing some magic cut and paste of tweets to get content onto the live broadcast in real time.
This is of course hosted by the social media correspondent Alison Haislip.
Sixth the use of Twitter allows the NBC executives to see trends about the show in real time.
All of this… and we’re just talking about Twitter! We haven’t even touched what the Voice is doing on Facebook, blogs, and other social media platforms.
Hey ABC, are you paying attention? ABC you could pick up a few social media marketing tips from the voice! Maybe you could save your network by paying attention to your fan base once in awhile instead of killing shows off with poor marketing.
Have you seen the Voice yet? Have you seen any tv shows that embrace social media as much as the Voice on NBC?
Leave a comment and let us know! We’d love to know what you think of the Voice, Alison Haislip, and their use of social media.get free updates via email or RSS here.